Mairead Dunn
Introduction
Profile
Context
Project
Research
Journals
Thesis:
Broadcast news ratings are on the decline because of...
advancements in social media
however, ratings can be improved by...
implementing new software programs
expanding the use of social media
Plan of Action:
Meteorologists using more social tools to enhance broadcast:
using updated graphics
engaging viewers on social media platforms
Time spent watching the news:
Americans seem less engaged with harsh news and would be more willing to watch "soft news."
around 3/4 of adults primarily watch the local news the most
keeping viewers watching will greatly increase the ratings for the news station.
New Software:
programs like MAX are top of the line technology to display weather maps and graphics
Modern Day Technology:
live broadcasts
engaging online
live stream
Working on graphics in the weather center.
All the computers used for graphics and weather.
Introduction
Profile
Context
Project
Research
Journals